Nomadic Traders has been designing casual travel apparel for 20 years. They have a loyal following of chunky sweater enthusiasts but in recent years the line has evolved to include more chic and tailored pieces that speak to a greater interest in dress and fashion.
We gave the company a subtle identity update and introduced a messaging strategy that was relevant and provocative. Then we designed a sophisticated but spirited new catalog that met with huge enthusiasm. Relying on the catalog to introduce the new line, sales increased and the company was invited to juried shows for the first time.
Project Highlight: Being on set for the Nomadic catalog shoot with a model who had just returned from filming an episode of Mad Men. She reported that Jon Hamm is perfectly and appropriately charming.